Remnants in AbundanceElevating discarded textiles into poetic, modern fashion. This brand identity brings quiet luxury to the world of conscious craft.
Brand Type:
Mission:
Target Audience:
Tone/Personality:
Ethical Clothing
To design thoughtful garments utilizing circular practices that transform waste into wearable pieces of quiet confidence and self-expression.
Conscious consumers, creatives, and style forward individuals who care about sustainability, quality, and personal storytelling through clothing.
Earthy, Intentional, Refined, Resourceful, Expressive
The Creative Challenge
How do you create a brand that feels...
Grounded, yet elevated?
Raw, yet refined?
Simple, yet emotionally rich?
Solution: A soulful brand identity rooted in connection - warmth, thoughtful language, and natural hues, brought together with elegant, “without excess” ethos.
Inspirations:
Inspirations
Brand
Identity
LOGOS
Two Directions Explored:
Circle of Fabric Scraps (cyclical reuse)
Sprouting Button (growth from leftovers)
Final Selection: Sprouting Button
PRIMARY
SECONDARIES
ICON
FONTS
Primary: Tuppence
Logo, Headings, Product page titles, Key brand messaging, Signage
Secondary: Soleil
Subheadings, Product descriptions, Body copy
Soft serif marries calm sans: warm, lived-in, adaptable
STYLE SAMPLES
COLOR PALETTE
Color specifications (HEX, RGB, CMYK, Pantone) included in final brand style guide
VOICE & MESSAGING
Tone: Honest, Slow, Poetic
Tagline Options:
“Flourish from the Fragments”
“ Reworked Rebirth”
Final Selection: “Flourish from the Fragments”
Packaging
Mockups
The brand identity was shaped to feel grounded yet refined, reflecting the quiet power of transformation. A rich, organic palette paired with a vintage-inspired serif and clean, modern sans-serif type creates a sophisticated visual balanced tension between delicacy and structure. The modular logo system allow the brand to adapt fluidly across touchpoints, always rooted in the ethos of circularity, elegance, and thoughtful storytelling.
Design
Approach:
Brand in
Context
Social Media Visual Kit
Custom-designed Instagram and/or TikTok templates, delivered in ready to reuse and customize.
Crafting the brand identity for Remnants in Abundance was truly an exercise in marrying intentionality with elegance, translating the ethos of sustainability and mindful abundance into visual language.
The challenge was to create a look and feel that honors the imperfect beauty of leftovers while maintaining a sophisticated, timeless aesthetic. Every choice was about telling a story of reverence for material and meaning.
This project reinforced how thoughtful design can elevate values, making the invisible visible and turning remnants into a resonant brand experience.
Thoughts
End
Flourish from the Fragments.
〰️
Flourish from the Fragments. 〰️
Deliverables
Brand Moodboard
Logos
Custom color palette
Curated font pairing
Mini brand guide (PDF)
Brand Identity Design
Begin your brand journey.
Service