Fable & ManeA curated merch line designed to extend ritual beyond the product.
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Haircare & Wellness
Merch Designer, Brand Concept & Visual Extension
Merch line design, product & packaging mockups, branded assets
Self-initiated mock project for Fable & Mane
Fable & Mane is a modern hair wellness brand inspired by ancient Indian rituals. Rooted in Ayurvedic tradition and powered by plant-based ingredients, the brand focuses on mindful self-care, scalp health, and heritage storytelling. Their identity blends softness with strength, honoring ritual and family legacy.
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Key Inspirations
Concept:
Objective:
This capsule merch line was inspired by Fable & Mane’s blend of ancestral wellness and modern self-care. The design approach aimed to reflect ritual, comfort, and sensory grounding through wearable and collectible brand extensions.
To create a limited-edition line of lifestyle goods that extends the brand beyond the bottle, nurturing deeper brand connection, visual cohesion, and sensory presence through thoughtful, wellness-forward design.
Concept
& Objective
Key Inspirations:
Product
Lineup:
Design
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Brand in
Context:
Crafting the brand identity for Remnants in Abundance was truly an exercise in marrying intentionality with elegance, translating the ethos of sustainability and mindful abundance into visual language.
The challenge was to create a look and feel that honors the imperfect beauty of leftovers while maintaining a sophisticated, timeless aesthetic. Every choice was about telling a story of reverence for material and meaning.
This project reinforced how thoughtful design can elevate values, making the invisible visible and turning remnants into a resonant brand experience.
Flourish from the Fragments.
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Flourish from the Fragments. 〰️
Brand Moodboard
Logos
Custom color palette
Curated font pairing
Mini brand guide (PDF)
Deliverables
Bring your capsule vision to life.
Service
Merch Capsule Design
End
Thoughts