Evergreen Capsule 2025
open awareness————A CONSCIOUS CONNECTION BETWEEN DECAY & BLOOM, DEATH & REBIRTH WITHIN US ALL
The way a tree sheds its leaves and regrows them is analogous to the way in which a person can grow throughout life’s journey.This collection celebrates the connectivity of all living things. Garment silhouettes are relaxed but structured, and finishes are reminiscent of nature’s soft lines.
MY ROLES:
CONCEPT DEVELOPMENT
CREATIVE DIRECTION
Inspiration:
Plant Membranes
Organic Shapes
growth
pearl formations
plant decomposition
Deconstruction
Hues
FABRICSResearchTECHNICAL DESIGN
SOURCING & FABRIC DEVELOPMENT
Design development
OPEN AWARENESS
Shapes inspired by those of nature
#102201
Sprout Sweater
Cropped silhouette Double Knit, 5 oz.
Balloon sleeves Heavy Ribbing
Tulip mock neck
Paneled bodice & sleeves
#102306
Leaf Pant
Pull-on 2x2 Rib, 4.5 oz.
Natural-waisted Elastic
Angular waistline
Diagonal seam detailing
#102002
Cutout Dress
Sheath silhouette Hampton Twill, 5 oz.
Balloon sleeves Power Mesh 2 oz.
Midi length
Faux wrap detailing Invisible Zipper
Power mesh inlays Heavy Ribbing
Invisible zip back closure
#102307
Cutout Wide Leg Pant
Wide leg silhouette Hampton Twill, 5 oz.
Power mesh inlays Power Mesh, 2 oz.
Six belt loop detail
High-waisted Metal Zipper
Hidden zip fly closure
#102104
Mushroom Shirt
Angular collar Jersey, 4.5 oz.
Bell sleeve Peachskin, 4 oz.
Cropped silhouette
flagship store Imagery ConceptsStorefront brain sculpture in signature Proenza blue hue
Neuron web decor at center of space
By introducing core color palettes and textiles, as well as bringing in conceptually themed collections like Brain Maps, Proenza Schouler will tell a more cohesive story, positioning itself once again as a leader in conceptual luxury womenswear.
Take care of your brain.
〰️
Take care of your brain. 〰️
Visual Design
Product Development
Design Research
Brand Identity
Customer Experiences
Disciplines
Fashion
Industry
