brand Design & Strategy:Remnants
Remnants is an emerging custom contemporary clothing brand creating products made from deadstock fabrics. Remnants offers their customer a truly unique garment, while also aiding in the reduction of fabric waste within the fashion industry.
Core Purpose, Vision & Values
Individuality, creativity, and sustainability are the core of the brand.
Individual expression is extremely important in the overly saturated world that we live in today. Nothing is more individualistic than a custom garment.
The unique design process allows customers to create their own individual garment through sustainable practices.
The mission is to be a zero-waste space that turns remnants into treasures.
As a brand, Remnants is warm, friendly and creative.
A retro font and symbol of abundance situated in a button to merge themes of fashion & sustainability with a nod to the past
warm, inviting color palette
Positioning: Audience, Market & Goals
Remnants works to reach young-spirited & creative women, men and non-binary individuals living in bustling cities. They believe in equality, individuality, creativity and sustainability.
The brand has a unique opportunity to pioneer a niche market targeting true sustainability and gender-fluid clothing. The vision of success for Remnants is to create a circular model of garment production for more clothing brands to eventually follow.
It is in the hands of the youth to make a difference for the planet. Remnants is designing for the future.
Founding Campaign
Founding Campaign
Remnants is an emerging brand so creating ad campaigns to raise awareness and generate buzz is essential to growing their business.
The communications will be clear, concise and impactful.
Advertising images will be impactful with the slogan: “Save the Remnants” and imagery, such as clothing in landfills and Remnants’ pattern makers drafting in order to create a positive response and intrigue in the brand.
The brand will also send out personalized tote bag kits made from reclaimed fabrics to early adopters of the brand as well as social media influencers, who are aligned with Remnant’s values. This campaign will kickstart the brand’s signature hashtag:
#shareyourremnants
With these campaigns and design foundations, Remnants has a solid start to becoming a trailblazer in sustainable gender-fluid fashion.
Brand Identity
Visual Design
Design Research
Brand Strategy
Customer Experiences
Disciplines
Fashion
Industry
